Beliefs & Values

WE ARE ASEAN INSIDERS, by origin and by passion.

We believe ASEAN is a major economic force and a driver of global development.

We believe our origins, capabilities, know-how, and behaviour can significantly help people, places, and ideas connect, contributing positively to ASEAN’s overall development.

ZICO’s Four Pillars 

The ZICO brand is supported by four pillars that drive our actions and behaviour.

These four pillars define ZICO’s corporate brand attributes and values.