Vietnam releases new Decree on Commercial Promotion


Vietnam’s guidelines on commercial promotional activities received an update in May earlier this year. Decree No. 81/2018/ND-CP (“Decree No. 81”) replaces its predecessor, Decree No. 37/2006/ND-CP (“Decree No. 37”) in outlining the do’s and don’ts of commercialising one’s business.

While the types of promotional activities under Decree No. 81 remain mostly unchanged from its predecessor, Decree No. 37, this new guideline under Decree No. 81 does impose several new regulations on commercial promotional activities as follows:

If you have any questions or require any additional information, please contact Quynh Lien Nguyen or the ZICO Law partner you usually deal with.

This alert is for general information only and is not a substitute for legal advice.