Beliefs & Values

WE ARE ASEAN INSIDERS, by origin and by passion.

We believe ASEAN is a major economic force and a driver of global development.

We believe our origins, capabilities, know-how, and behaviour can significantly help people, places, and ideas connect, contributing positively to ASEAN’s overall development.

ZICO’s Four Pillars

The ZICO brand is supported by four pillars that drive our actions and behaviour.

These four pillars define ZICO’s corporate brand attributes and values.


Through our expertise and network, we combine local knowledge with global standards, to create solid personalised solutions that are efficient and sustainable. We have gained the trust as Trusted Business Advisor to our clients, helping them develop across ASEAN countries and protecting their interests.


We have a long tradition of innovation and pioneering and our history is paved with “first” initiatives. We are entrepreneurs building an ecosystem of multidisciplinary businesses.
Creative and risk taker, we are looking for white spaces and blue oceans, never make any compromise in moving forward to untapped services.